Sultan Ahmad Shah International Convention Centre (SASICC)
The Sultan Ahmad Shah International Convention Centre (SASICC) is the largest purpose-built convention facility on the east coast of Peninsular Malaysia. Located in the heart of Kuantan, Pahang, the convention centre forms an integrated complex with the The Zenith Hotel Kuantan, offering a seamless venue for conferences, exhibitions, corporate meetings, and large-scale events. SASICC features extensive and flexible event spaces designed to accommodate gatherings of various sizes. Its pillarless grand ballroom can host thousands of delegates, while multiple meeting rooms and exhibition halls provide adaptable spaces for parallel sessions, workshops, and trade exhibitions. Modern audio-visual facilities, professional event services, and direct hotel connectivity make it an ideal venue for national and international conferences. Strategically located in the city centre, the convention complex provides convenient access to hotels, shopping areas, and major transport routes. With its large capacity and comprehensive facilities, SASICC has become a premier destination for conventions, corporate events, and major gatherings in the east coast region of Malaysia.